About the Campaign


The United Nations Secretary-General established the UN SDG Action Campaign to bring people together from every part of the world to act on the SDGs and to hold decision-makers to account for progress.

Through compelling and creative SDG outreach and communications, we serve UN Member States and the United Nations whilst bridging thinkers and doers from civil society, local governments, think tanks, the arts and culture, the media and the business world. It mobilizes individuals to champion the SDGs in homes, communities and beyond. 

At a moment of acute crisis in our world, the UN SDG Action Campaign seizes opportunities to rethink messaging, call to action and reorient policymaking towards the Goals.

To achieve our common Goals by 2030, the UN SDG Action Campaign engages with all those committed to sustainable development: United Nations agencies, businesses, local and national governments, creatives, SDG activists working relentlessly to surmount global challenges, and more. Through tailored advocacy and communications, we build powerful networks that reach millions worldwide, urge decision-makers to act and impel momentum.






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Today, progress is being made in many places, but, overall, action to meet the Goals is not yet advancing at the speed or scale required. 2020 needs to usher in a decade of ambitious action to deliver the Goals by 2030. The Decade of Action calls for accelerating sustainable solutions to all the world’s biggest challenges — ranging from poverty and gender to climate change, inequality and closing the finance gap.


The UN SDG Action Campaign is a UN system-wide initiative hosted and supported by UNDP and it operates with a lean team based in Bonn.

The team brings together diverse skills, and operates through an agile, adaptable business model that provides partners with on-demand strategic creative support to inspire SDG action.

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